In the fast-paced world of digital marketing, capturing your users’ attention and driving conversions are paramount. However, a seamless user experience from ad to website is often overlooked, leading to significant drops in conversion rates. Let’s explore how......
Continue Reading
Navigating Blind Design: Unveiling the Hidden Pitfalls of User Interfaces
The term “blind design” involves a form of poor or confusing design where a functionality or feature is visibly present in...
Will User Researcher Jobs Become Obsolete with AI
The advent of AI technologies has revolutionized many industries, and user research is no exception. Traditionally, analyzing unstructured research data—such as...
Advancements in Image and Video Analysis: Revolutionizing Research Across Disciplines
In an era dominated by visual media, the analysis of images and videos has emerged as a cornerstone of research across...
Basic Research Questions For Product Innovation & User Preferences
When focusing on user preferences, you aim to understand what features, design elements, and overall qualities users prioritize in a product....
Research Questions For Start-ups Product Innovation
If your company is in the start-up phase, the best research strategy to define your product, market, positioning, pricing, and delivery...
Artificial intelligence (AI) effects on research processes
Artificial intelligence (AI) is a potent instrument for increasing research productivity, but itfunctions best when combined with human knowledge.Even though AI...
Amazon shopping woes
While many consumers enjoy shopping on Amazon, it does not mean that their experiences do not come with key woes as...
Audio & video content consumption
What type of audio and video content people most frequently consume daily People consume all types of audio and video content...
Consumers & the purchase funnel engagement
Did you know… a user’s experience begins way before they engage with your products? Most companies don’t include “Digital Ads” (whether...